This is an excellent way to convey the impression that you are in a real class or forum. For some purposes, these pieces work even better than a scripted video, as the speaker comes across as more natural and credible – while the visuals work as a kind of mind map that help get ideas across. You’ve probably seen educational organizations or think tanks adapting recorded talks, interviews, and even speeches into animations in recent years. This next video is an adaptation of an RSA Talk given by Sir Ken Robinson on the history and challenges of public education. Not all elements of a whiteboard video have to come from an editing studio. This reinforces the idea that the principles discussed are a system, as we end up eager to learn more from the book. You can see this reflected in the final frame of the piece, where the camera zooms out to give us a picture of the entire drawing. The flow of the ideas is always continuous and easy to follow, since they are presented as logically interconnected with each other. It’s amazing to see how this particular video unfolds. The element that sets whiteboard videos apart from other types of animated explainer videos is their ability to reduce the complexity of a whole process. What’s key here is that the video is nowhere self-promoting, but was intentionally created to present the basic premise of the book. Using the traditional hand-drawn whiteboard style, this piece discusses Steven Johnson’s Where Good Ideas Come From, which analyzes the history of innovation. Speaking of trailers, see how this video incorporates many of the elements we’ve discussed so far, but to promote something entirely different: a book.

This type of animation lets audiences focus on what’s truly essential about your solution and keeps them engaged. If it’s a tech appliance or gadget, show audiences how and when to use it.If you’re running an online platform, you can explain how to set up a user account and start using the service.You can also repurpose the style to showcase other features of your product or service. In general, whiteboard animation works really well at showing how a product works. The video goes over the different functions of the service and shows the simplicity of its use. The folk at MedVector capitalize on the whiteboard style to guide viewers on how their solution can help the clinical trial industry. Rather, it deals head on with the problem at hand: how to find subjects for medical trials. Although it features animated characters that give it a touch of personality, it doesn’t focus on a particular story. This video is a bit different from the ones we’ve watched so far.

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